Carrie came to us ready for a refresh. Her old site had served her well, but she wanted something that felt more polished and professional, without losing the warmth and approachability that defines her work.

Our process started with a brand audit and strategy session, where we honed in on what makes Carrie stand out: her ability to capture people at their most genuine and her commitment to making couples feel comfortable in front of the camera. From there, we built a visual and copy framework that leaned into simplicity, warmth, and clarity—so her couples could not only see her portfolio, but also feel the experience of working with her.

The new site brings all of this together: a clean design, thoughtful color and type choices, and a structure that makes browsing her portfolio easy and enjoyable. The result is a digital space that feels inviting and true to Carrie, while giving future clients an immediate sense of trust and connection.