Kaitlyn reached out to us about updating her brand and website for her growing women-focused health and fitness studio in Richmond, VA. She felt like her original branding didn’t portray the right message to clients and her website felt clunky and confusing for users. We were able to use her original branding (she already had expensive signage in place!) as a foundation for a total refresh and essentially a rebrand. We stripped down her primary logo and built a fresh brand around it with supporting logos and icons, a softened color palette and built a website to match. Additionally, we’ve loved working with her on some creative direction with selections for their interior remodel and have some collateral templates in the work.