Amanda brought such a distinct style and creative perspective to the table—something that felt equal parts artistic, grounded, and completely her own. As we shaped the brand together, it became clear that AJFD needed to reflect the same thoughtful balance she brings to every event: refined but never rigid, elevated yet approachable, rooted in warmth and intention. From a palette inspired by vintage masculinity with a modern twist, to timeless typography and bespoke brand marks, every element was designed to echo the AJFD experience—personal, polished, and deeply considered.