Tori came into this project with a strong sense of purpose and a clear heart behind her brand — and it was such a joy to help bring that vision to life. Through a thoughtful process of brand strategy, visual design, and full website design and development, we crafted a brand that reflects the warmth, intentionality, and refinement at the core of Salt & Light. Watching everything come together—from the heart-led story to the elevated visuals—was such a rewarding journey. Our aim was to build a brand that not only resonates with her ideal clients, but also stands out with timeless clarity and purpose.